I’ve been providing web, marketing and design services as a freelancer since 2004.
Helping small businesses use the Internet as an effective tool for accomplishing their goals is what I love to do.
I’ve designed, launched and run websites, designed logos and all types of marketing materials, edited blogs and newsletters, managed email campaigns and served as a project manager.
Before going out on my own I worked as an advertising account executive and I honed my eye as professional graphic designer.
WordPress has been my web specialty since 2007, and I do a lot of WordPress specific consulting and training.
I bring a high level of dedication to my work and have been working with some of my clients for a decade.
When I’m not glued to my laptop, I take pictures of vintage signs and cars, and I hike the hundreds of public staircases all over Los Angeles.
Get in touch for current rates and availability.
Samples and references are available upon request.
A brand has to capture the heart and soul of something or someone in order to impact hearts and minds. This requires a huge amount of thought and soul searching, and an ongoing conversation with the people you’re trying to reach.
Most people and companies have a lot to offer, they just sometimes have a hard time letting everyone else know it. Always focus on being authentic, and never stop asking: “Who am I talking to and why?” Create a system and evaluate it regularly. Remain flexible as the rules are changing.
Web Design and Development
A website is your digital public face and it should be beautiful, engaging and functional across an ever-shifting array of screens and devices.
Your site should have a strong and unique visual style and voice, and clear actions and objectives for your visitors.
Following web best practices and creating a well structured, forward compatible site that can be indexed by search engines is just as important as social media and marketing, and is often an overlooked opportunity.
Graphic Design, Logos and Identity
Excellent logo and graphic design communicates an identifying look and feel. It then does the even harder job of making a lasting impression in an ever-expanding sea of visual stimulus. Powerful simplicity is and always will be one of the hardest things.
The process of visual design is the same as all design and involves exploration, research, creative experimenting, frustrating dead ends, breakthroughs and ultimately paring down to find what’s most essential.
Web and Content Marketing
As having a strong web presence becomes easier, maintaining a competitive edge with high-quality content becomes more important.
There is no software or automated solution that can do this. Content will not create and distribute itself. Robots will never take this job.
It takes creative ideas and strategies, and implementing a practical web marketing system. It has to be simple enough to maintain so it can be refined and then expanded.
Social Media Marketing
Social media is a huge revolution in communications on many levels and can be overwhelming for both people and companies. It’s highly individualistic, and it’s becoming a lot more sophisticated rapidly.
You can use it to increase brand awareness, amplify your message to the masses, and directly engage to build real relationships.
Make social media work for you by trying things out and measuring results to see what’s worthwhile. Do what works and drop what doesn’t. Set aside time specifically for social media efforts. Stay open to and aware of new trends while developing a consistent voice.
It’s been here for over 20 years. It’s affordable and effective. It’s more exciting than you might think.
Newsletters, updates and offers sent via email to current and past customers and interested prospects that opt-in to a mailing list are an excellent use of time and resources that every company should be taking advantage of.
Social media is new and exciting but email is tried and true. It has the power to deliver valuable information and offers to the inboxes of a highly interested group of people in a personalized way.
New for 2015. There are rules. Please inquire within.
If you own a custom website you are responsible for it, and as with many things it’s a lot cheaper and easier to prevent problems before they happen.
Your content is a highly valuable asset and represents a lot of blood, sweat and tears. Everything absolutely needs to be backed-up, secure and up-to-date all the time.
Web Project Management and Consulting
Software and web development are moving steadily toward faster and more iterations and complexity. An ongoing and modular approach helps to minimize large and costly overhauls and aims to keep up with the pace of change.
It takes a lot of ongoing work and thought to keep your web presence current, fabulous and taking full advantage of marketing on the web.
I will explain trends and philosophies and help you strategize. When it comes to the Internet, it’s best to stay flexible and be ready to adapt.
This book rocks! Anyone involved in anything to do with websites (so pretty much everyone) will get a lot out of it.