Posted on March 11, 2013
Here’s a definition of SEO (Search Engine Optimization) from Wikipedia:
“Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the un-paid (“organic”) search results. In general, the higher ranked on the results page, and more frequently a site appears in search results, the more visitors it will receive from the search engine’s users.”
A lot of otherwise honest and ethical people seem to think that the way to get a site to come up at the top of a search results page is to try and somehow trick the search engines.
This does not work and is not a good idea. Google for example uses a semi-secret set of instructions called an algorithm to decide how pages get listed in search results, and they are known to change this algorithm many times per week. Although Google provides guidelines to rank well, the algorithm is secret.
The primary goal of a search engine is to serve up the most most relevant and reliable info to the person searching, not the site that’s best at gaming the system.
Google is a lead search engine in part because they have generally been seen as the best at providing quality search results. Google has to remain ever vigilant to weed out poor quality sites that are trying to get to the top of the rankings. For this reason if you do questionable things you may very well be docked or blocked.
If you find a tricky way to get to the top today, you may very well get dropped completely tomorrow.
As with many things the path to success is hard work and consistency. You need to provide good quality content and lots of it over time.
How you may ask?
Use a blog and social media to build inbound links to your site and interacted with other companies blogs and social media. It takes time and effort to create an information rich site that will rank well and get you noticed so get started today!
Posted on May 12, 2012
According to my calculations, it’s been 198 days since my last post. This is especially troubling since more and more of the marketing consulting that I do is about blogging and other social media. (Yes blogging is social media .. if you do it right .. more on that later.)
See there I go again, giving advice that I don’t take myself. Recently I was Continue Reading
Posted on October 25, 2011
Depending on whom you ask, RSS stands for “Rich Site Summary” or “Really Simple Syndication.”
Either way, it’s just a way to organize, Continue Reading
Posted on October 6, 2011
A few weeks ago I attended an unusual event. Freshbooks, the Canadian software company that makes my excellent invoicing software, sent me an email that said something like “Hey Los Angeles! FreshBooks wants to take you to dinner.”
I was intrigued and RSVP’d to meet up at The Beverley Center P.F. Chang’s. I was one Continue Reading