Your Website – Can I read it?
Why do so many websites have body text that’s small and light? It’s because the design of the site often looks nicer this way
Gender, Design and Marketing
This book is very academic and jam-packed with well documented research spanning the past 150 years. The author, Gloria Moss states early on that she feels there are significant innate differences in the male vs. female brain and that males and females have different taste when it comes to design.