Freshbooks, Saul Colt and Word-of-Mouth Marketing
A few weeks ago I attended an unusual event. Freshbooks, the Canadian software company that makes my excellent invoicing software, sent me an email that said something like “Hey Los Angeles! FreshBooks wants to take you to dinner.” I was intrigued and RSVP’d to meet up at The Beverley Center P.F. Chang’s….
Recommended Reading: Inbound Marketing
Get Found Using Google, Social Media, and Blogs by Brian Halligan and Dharmesh Shah This is a great read! So many people feel overwhelmed
Gender, Design and Marketing
This book is very academic and jam-packed with well documented research spanning the past 150 years. The author, Gloria Moss states early on that she feels there are significant innate differences in the male vs. female brain and that males and females have different taste when it comes to design.