Get Found Using Google, Social Media, and Blogs by Brian Halligan and Dharmesh Shah This is a great read! So many people feel overwhelmed
This book rocks! Anyone involved in anything to do with websites (so pretty much everyone) will get a lot out of it.
This book is very academic and jam-packed with well documented research spanning the past 150 years. The author, Gloria Moss states early on that she feels there are significant innate differences in the male vs. female brain and that males and females have different taste when it comes to design.