Thoughts on the state of social media marketing

My writer friend Meghan recently posted some thoughts on social media’s general usefulness for authors called Does Social Media Sell Books? The consensus seems to be that social media is very time consuming for little pay back, but that you kind of should do it anyway. This has got me thinking about…

Social Media ~ Get in the ring

Below is an email exchange with my good friend Lyle (name changed to protect the guilty), wherein he expresses his thoughts about hiring a marketing firm and getting up and running with