Hello there. I am theoretically working on a new bio. For now, please make due with the following.

Alta Peterson has been a designer, and a tech and marketing consultant for fifteen years.

She is the owner of Giant Arrow, llc an Internet marketing firm which provides UX, SEO, WordPress and content creation services.

Alta was born on Minnesota’s Iron Range, on the banks of the Mississippi River (I swear the hospital was) She grew up in a small town, dreaming of someday running off to the big city.

She is a proud Golden Gopher, and graduate of the University of Minnesota’s School of Journalism and Mass Communications.

She lives in Los Angeles with her husband Rob, a journalist and musician.

Whenever Alta is not glued to her laptop, she loves watching documentaries, reading biographies, visiting art galleries, making fancy dinners, taking photos of vintage neon signs and muscle cars, hiking, and exploring Southern California and beyond in search of inspiration and adventure.

At Norm’s on La Cienega.