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Hi Everyone!

Yay Services Yay

There’s nothing I find lamer than people in my industry who complain and/or neurotically make note of their own lackluster website, so of course I was destined to become one of them.

My site has been under construction or pending for the better part of forever. I’ve decided just to accept it as a part of the process of growing my business and move on.

Writing about your own services is the hardest thing. Is everyone as excited as I am that I have a new services section up?

It is as it should be … a work in progress. Yee Haw!

It’s been proofed by a seasoned journalist and a professional copywriter, so anyone who finds a typo gets a $5 bill.

Hello, I Will Be Your Host This Evening

After trying various other methods over the years, I’m biting the bullet and offering web hosting as a service.

Marketing on the web involves creating and publishing content, and then using various social media and email campaigns to disseminate that content to the masses.

If you’re doing it right, that content is quite valuable. You need to organize, structure, maintain and protect it continuously. More and more you also need to make sure that you, and not various social media platforms and apps, are in control of all your content.

I’m prone to rambling at my clients about this and ya’ll just glaze right over when I start talking about software and updates and hacks and backups and maintaining control.

So! I’m now offering hosting in place of the rambling.

There are rules. Please inquire within.

Eleven Years OMG and Looking Ahead

Could there be anything more thrilling than my having a new services page and also offering hosting?


There is a ton going on people! One thing is that March will mark eleven freakin’ years since I went out on my own. : O

To celebrate, I’m going to start a fabulous ‘Altaland e-Gazette’ — to be hand-delivered quarterly.. It’s going to rock.

I lecture peeps constantly about building up a list of contacts, and doing some basic email marketing. So I’ll just show you.

Sign up on the contact page if you want but if you’re a client don’t bother as you’re getting it already and yes there may be a pop quiz.

xo – Alta


Everyone thinks I need a better and more professional web presence, which is true, but I spend most days doing that for other people so … whatever! Judge me as you will.

For now I’m posting what I feel like, and if you want a lesson in how to run a sole proprietorship that needs no marketing what-so-ever, you can feel free to call me and I’ll tell you what I do. Standard rates apply.

I did put up a few old posts of a more work related nature for the serious types. You’re welcome.

This post is about a dog. I don’t have my own dog although since Rob and I are almost 40, I think we’ll be ready for that soon.

Jackson aka Jacks came to Los Angeles not long after me in 2010.

He was my neighbor.

jacksEveryone called him Jacksey, but I sometimes referred to him as “Skinny Butt,” because he had a really skinny little butt!

He was a Taiwanese Mountain Dog who was rescued off the streets, and sent to the US for adoption.

Jacks and I both worked from home and as I spend a lot of time on the phone, and his main interest was scaring the hell out of unsuspecting passersby, we were sometimes at odds.

He would spend all day hiding behind a hedge in order to pop out barking like crazy. People would recoil in shocked horror.

Jacks was a lot more feral than your typical dog and he had zero interest in receiving pets or really any kind of positive attention. So when I walked by I would usually just face-off with him for a minute and sometimes stamp my foot just to mess with him.

He regarded me as fairly boring as I was unscareable, but I respected him for his badass attitude, and I’d like to think the respect was at least somewhat mutual.

Sometimes he would get in trouble and be confined to the backyard, which would result in rather extreme howling, and I would scream at him to shut up or else! He didn’t care.

The most rewarding scares for Jacks were gaggles of slightly intoxicated young ladies coming from the bar a block down, or people with their guard fully down due to a focus on texting as they walked.

On the weekends when our street has the most foot traffic, I would always yell “Jacksey got one!” to Rob in his Man Den at the back of our place. It was part of the routine.

Sometime right around New Year’s Jackson disappeared and no one knows what happened to him.

When it happened Rob was immediately concerned. He was like ” I think Jacks is gone, the gate is open and Vinny (other neighbor dog) seems confused.” I was distracted as company was coming, so I was like .. “Whatever .. I’m sure it’s all good.”

But Jacks is definitely gone, and I’m finding myself thinking of him all the time.

I go through life with a song stuck in my head. Often it’s Elvira by the Oak Ridge Boys, but for the last few weeks it’s been Road to Nowhere by Talking Heads.

Since I would not be able to make sense of anything without a heavy reliance on pop culture, this is somehow tied to Jacks.

Rob has been focused more on what may have happened. Did he pull a Houdini? Did some teenager let him out for fun? I keep saying “Pooh. We cannot know. What happened. To Jacksey.”

Everyone deals in their own way.

For a week or so there were alleged sightings of him around the neighborhood but that stopped now.

If he went out young and running wild like James Dean, I personally think he would have no regrets, because like I said, he was a badass.

Anyway I miss him.

And we are definitely on a road to nowhere, which is fine really.

Post: Making your site indexable by search engines, and accessible to all human users.


It has been an interesting couple of weeks for altapeterson.com. I went totally ballistic at a large corporate web host who will remain nameless and I killed my site during this process out of rage. (I was so mad that I pulled the plug.)

I really understand why a lot of web people don’t even maintain their own sites. I now must move my website and a lot of other websites because the aforementioned web host has made custom development barely possible … and I am mad.

It’s difficult to do consulting for web hosting because just like airlines and cellular providers, the worst one is often whomever you happen to be dealing with at the moment. And things change all the time. Today’s darling of developers is tomorrow’s horror show nightmare, and when you’re responsible for a bunch of websites this creates multiple problems.

Also since we all must blog for reasons not entirely clear to anyone, and I have been slacking hardcore, I think I will start with critiques and mockery of the 20 posts and 13 half written posts in my collection here.

With titles such as “Drop Downs Done Right” and “Gender, Design and Marketing” … it will be thrilling! Right now I set them all to draft mode to check for any extreme nonsense.

Finally, I’m happy to tell you all that Rob has discovered his new favorite restaurant. Like fellow North Dakotan Marilyn Hagerty, he factors decor heavily. This place’s walls were covered with local art for sale, and there were nets with plastic lobsters hanging from the ceiling and fake parrots too. The food was above average so all things considered, it’s his current fave.

It’s hard to wrap up a post this short and this random. So instead I’ll just leave you with a Leonardo da Vinci quote.

In rivers, the water that you touch is the last of what has passed and the first of that which comes; so with present time.

Or as they say in Wayne’s World. Live in the now.


My website died and my client shamed me

So a few weeks ago I got a call from a long-lost client who recently moved back to Los Angeles. She told me about her new venture we’ll be working on, and then she proceeded to shame me about the state of my website. “Alta … Shame on you! Your website is in shambles.”

I was like “Yeah I know it’s kind of lame I don’t really have… time…” A week or two later I actually went to my website and things were much worse than I had realized. I guess I was moving things around or something and halfway through I got pulled onto working on something else and then I guess I forgot to care. It was not in great shape.

This made me remember an instructor I had when I was getting into web design and development. Whenever she would show us her site she would excuse the state it was in by saying “The Cobbler’s children have no shoes,” and I would be thinking “Get it together lady, rolling my eyes.”

So here we are. But I have good excuses.

• I often work six days a week… don’t judge me! I like it.
• On my day of rest, Sunday, I need to tend to my man (hiking, bacon cheeseburgers, microbrews.)
• I’d rather work for my clients than on my own stuff.

But really, the thing is, my professional life isn’t at all dependent on my web presence. It’s entirely dependent on my relationships with other humans. My business is based on word-of-mouth referrals. Is my client considering not hiring me due to the state of my site? No.

So no one needs a website anyway and we can all go home now.

Just kidding! I vow to stop performing horrible experimentations on my own live site. I will blog so help me God! In fact I think one of my next posts will be “No one reads blog posts so why do we all have to write them(?)” … Or maybe it should be called “Do as I say, not as I do.”

xo 🙂