Getting it done on the Metro

So a few weeks ago, on a Tuesday afternoon, things were seeming fairly under control on the work front. Client check-ins had been accomplished, requests had been handed off to my developers, and I was feeling like I could slip away for a couple hours to visit The Secretary of the State of California. The…

Read More

3.5 Factoids About Listicles

listicle factoids for you

Factoid 1. Listicles Are Here to Stay Although lists have been around since before the 7 Wonders of the World and the 7 Deadly Sins, list-style articles sprang forth out of nowhere and took over the web just a few years ago. It would appear that the listicle is not a passing fad — they…

Read More

Infographics: 2 Steps To Stand Out From The Crowd

Infographic: How to cook eggs. Personalized for the user.

Boy oh boy … Infographics are everywhere. All the social platforms that were not already image oriented a year ago have gotten a lot more so. People love infographics because they can get tasty tidbits of info into their overstimulated brains with minimal effort. Also they’re fun to share on social media. Most infographics are…

Read More

How to write for the web.

Opinions on how best to write for the web are abundant and ever-evolving, but the bottom line is this: The actual words and phrases that people use in searches are still a huge part of how the search engine knows to connect you with the right people, which is always its primary goal. This has…

Read More

Hi Everyone!

Yay Services Yay There’s nothing I find lamer than people in my industry who complain and/or neurotically make note of their own lackluster website, so of course I was destined to become one of them. My site has been under construction or pending for the better part of forever. I’ve decided just to accept it…

Read More

Jacks

Everyone thinks I need a better and more professional web presence, which is true, but I spend most days doing that for other people so … whatever! Judge me as you will. For now I’m posting what I feel like, and if you want a lesson in how to run a sole proprietorship that needs…

Read More

Well.

Post: Making your site indexable by search engines, and accessible to all human users.

It has been an interesting couple of weeks for altapeterson.com. I went totally ballistic at a large corporate web host who will remain nameless and I killed my site during this process out of rage. (I was so mad that I pulled the plug.) I really understand why a lot of web people don’t even…

Read More

My website died and my client shamed me

So a few weeks ago I got a call from a long-lost client who recently moved back to Los Angeles. She told me about her new venture we’ll be working on, and then she proceeded to shame me about the state of my website. “Alta … Shame on you! Your website is in shambles.” I…

Read More

How to make dropdowns in WordPress the right way

When you set up a dropdown menu on your site you have the choice to make the top link go to a page or just to nothing. What should you do? You should make it link to nothing. This is much better for usability because you don’t run the risk of people not realizing it’s…

Read More